Company Overview
Become wealth company limited was founded in 2014 by Dr. Nutthamanee Siripakkaphant, also known as Dr. Roungkaw, and Mr. Kritsadaphat Karun, the CEO of the advertising agency "Yell Advertising." He is behind the success of the business's foundation, as well as its positioning and driving of brand value, particularly the memorable tagline "Double eyelid surgery by Dr. Roungkaw." Dr. Roungkaw is an ophthalmologist who does double eyelid surgery and treats any related problems associated with the physical eye appearance. In addition, she is regarded as the first ophthalmologist in Thailand to run a surgery clinic, as she focuses solely on double eyelid surgery and specialized surgery around the eyes, unlike the other clinic. In the past, there were limitations on surgical treatments for eyelid surgery in Thailand, leading to more consideration and hesitancy. To assure consumer confidence in the satisfactory results and safety of the eyes, Dr. Roungkaw is widely regarded as the first brand to guarantee double eyelids by ophthalmologists to produce more than just aesthetic results, thereby satisfying customer needs. Consequently, the company's business has flourished to the present day.
Become Wealth Company Limited currently operates its primary businesses under the names "Lovely Eye & Skin Clinic" and "Urban Relax & Relieve" in the beauty and health industries. In addition, under the title "New Beauty Tips," the organization has offered a full range of services related to beauty care. These include eye surgery, eye care, face remodeling, and skin care, all done by a professional team of dermatologists using certified, world-class innovation and quality technology.
Milestone
Lovely Eye Clinic’s establishment
In 2014
In 2014, Lovely Eye & Skin Clinic celebrated its official grand opening, introducing new types of eye surgery techniques: the surgical procedures of epicanthoplasty and extensional lateral canthoplasty. These techniques were studied by Dr. Roungkaw in Korea, where they originated. Since becoming an ophthalmologist and beginning to learn more intensively in the field of aesthetics in 2011, Dr. Roungkaw has amassed a wealth of experience treating double eyelids. At that time, no surgery clinic offered surgical operation with those techniques; epicanthoplasty and extensional lateral canthoplasty. As a result, Dr. Roungkaw has gained increasing popularity for her surgical performance among customers. She led the trend of double eyelid surgery together with epicanthoplasty. Her popularity has been “the talk of the town” among those interested in double eyelid surgery.
The logo of Lovely Eye Clinic during 2014-2016 (The first period)
The logo represents the establishment of Lovely Eye clinic with a strong business foundation, expressed through a strong drawing of the alphabet line “Lovely Eye”, indicating stability, strength, and grace. In addition, the horizontal line conveys a sense of expansiveness, indicating the clinic's popularity. Furthermore, the logo is filled with vibrant hues showing the customers’ happiness and liveliness.
The expansion of Lovely Eye Clinic into Lovely Eye & Skin Clinic
In 2015
During this time, we attempted to accelerate business expansion even further. For example, we are looking for innovative services that will enable clients with beautiful eyes to take better care of themselves in terms of aesthetics. Furthermore, we changed the clinic's name to "Lovely Eye & Skin Clinic" and received a large base of double eyelid customers. As a result, our clinic constantly gained attention from the media. Dr. Roungkaw was interviewed on Mr. Woody's "Kerd Ma Kui" program, which aired on Channel 9 about double eyelid surgery for the first time, and Mr. Mod Dam's "Chae" program, which was released on GMM25. At that time, our clinic started to import "Ulthera machines," which help raise eyebrows and tighten around the eyes. We also imported "V-beam laser machines," which helped reduce the scar most effectively in those days. These two innovative and high-end machines are the first beauty skin care machines imported by our clinic, followed by "Thermage machines". We also expanded the service area to accommodate the number of customers and continuously developed skincare innovations.
The debut of “Lovely specialist”
In 2016
Due to the large number of visitors queuing for surgical treatment over the years, the team must enhance staff employment to execute surgery. To maintain the highest standards, Dr. Roungkaw assembled a team of double eyelid surgeons, who were initially introduced to the public as "Lovely Specialists." They were all taught and given all specific procedures straight from Dr. Roungkaw and non-surgical treatments for eye problems from a team of skin care physicians. In addition, "Thermage Eye Reborn", our clinic's unique technique, was launched to help improve the problems of those who want to do double eyelid surgery or cut eye bag without surgery, including those who have already had double eyelids but want to maintain tighter skin around the eyes. In 2016, many clinics in Thailand offered "Facial Thermage." However, none of them had "Thermage around the eyes." As a result, Lovely Eye & Skin Clinic realized the necessity of comprehensive rejuvenation of eye problems. Therefore, we also developed the technique of making Thermage in the eyelid area to treat patients' beauty around the eyes comprehensively. Thermage Eye Reborn has gained popularity and favourable reviews from clients, especially celebrities who trust treatment for the beauty around the eyes.
Awards received in 2016
- Certificate Allergan Valued Customer 2016 from ALLERGAN (THAILAND) COMPANY LIMITED
Next step to Urban Relax & Relieve
In 2017
Lovely Eye & Skin Clinic initially supplied "Indiba," a non-invasive medical equipment machine for skin treatment. In the same year, the clinic introduced a new department named "Urban Relax & Relieve," which helps alleviate aches and pains and offers treatment and recovery for injured muscles by implementing practical and premium-level physical therapy equipment. For instance, Deep Ultrasound Shockwave Therapy and Indiba Active Therapy are both administered by a qualified physical therapist specializing in physiotherapy. These revolutionary solutions alleviate discomfort and cure chronic pain effectively. With the accuracy of the therapist's physical massage, there is no post-treatment irritation.
The rebranding with the new logo of Lovely Eye
During 2017-2018, the company endeavored to rebrand with the new logo of Lovely Eye and Skin Clinic to welcome a rising number of consumers warmly. Furthermore, the "Plus" symbol indicates positive energy. A range of hues also shows creativity and limitless progress.
Awards received in 2017
- Award of Appreciation 2017 จาก ALLERGAN (THAILAND) COMPANY LIMITED
- Certificate of 2017 Allergan Customer
- Certificate of SRS จาก Cosmed Pharma Co., Ltd.
- Certificate of Authenticity from Merz Aesthetics Co., Ltd. (Thailand)
- Certified Treatment Provider from Merz Aesthetics Co., Ltd. (Thailand)
Constantly upgrading new innovations
In 2018
With "the New Lovely Microlaser," the newest surgical innovation exclusive to Lovely Eye & Skin Clinic, our organization substantially raised the standard of double eyelid surgery. It evolved from the previous version of Lovely Microlaser to have the tiniest laser with the highest precision. It facilitates the detailed identification of the surgical area without damaging any tissues in the surrounding areas. It may also help minimize blood loss, swelling, bruising, inflammation, and recovery time after surgery. Scars after surgery are so small that they are nearly invisible. Apart from the New Lovely Microlaser, there is an upgraded machine associated with skin lifting services with the newest Thermage FLX machine, and the Thermage FLX Body Tip launched to take care of a mother's body shape after giving birth, which has received excellent feedback from celebrity moms.
In the same year, it also provides nonsurgical treatment after double eyelid surgery with "Indiba Eye," which is used to restore tissue and skin cells after surgery, which Lovely Eye & Skin Clinic applies to patients after double eyelid surgery, resulting in reducing swelling, the stiffness of the surgical wound during healing of the surgical wound, and scarring. In addition, it helps smoothen the scar and rejuvenate the skin after surgery.
Awards received in 2018
- Award of Appreciation จาก ALLERGAN (THAILAND) COMPANY LIMITED
- Eye CMU Run For Sight project is provided by the Department of Ophthalmology, Faculty of Medicine, Chiang Mai University.
Relentless development
In 2019
"Lovely Ulthera Eye Lock" was released, the newest eye-lifting innovation that improves on earlier Ulthera by tightening the skin around the eyes for improved effects. In addition to tightening and firming the eyelids, it helps with the issue of droopy eyes, making the eyes seem larger and resulting in well-defined eyelid creases. Furthermore, with a tiny tip of as little as 1.5, it helps decrease the loose or sagging skin of the lower eyelid, revealing flawlessly beautiful and youthful skin. This tip can also improve access to the eye skin area, which reduces small wrinkles around the eyes, where the skin is particularly sensitive and raises brows.
In the same year, Lovely Eye & Skin introduced Pico Plus, a world-class postoperative invention for surgical wound reduction following double eyelid surgery. As a result, it outperformed the V-Beam, which the clinic had previously utilized. Pico Plus may also improve various issues, including dull eyes, melasma, freckles, and dark spots. It can also shrink and tighten pores, regenerate pitted acne scars, and erase tattoos. Those who have had double eyelid surgery and seek skin care solutions have given this Pico Plus favorable comments.
Rebranding with the new logo of Lovely Eye & Skin Clinic
Lovely Eye & Skin Clinic's new logo was made to rebrand in a more contemporary style, representing new clinical technologies and the development of more premium services from 2019 to the present.
The Square frame symbolizes integrity, strength, and stability. It demonstrates the organization's doctors' and staff' sincerity. The plus sign denotes the safety and goodwill towards each other. In addition to being an indication of the founder, the Ears of rice symbol also conveys a feeling of gentleness, graceful flutter, and the capability to adjust to every circumstance.
All components reflect the long-term provision of beauty using favourable and cutting-edge technologies, resolving all concerns in every circumstance under a virtual vision of sincerity and goodwill towards our consumers.
Awards received in 2019
- The Most Trusted Thermage FLX Clinic จาก HELLO! Magazine
- The Star Of Excellence For Ultherapy Transducer from Merz Aesthetics Co., Ltd. (Thailand)
- The Excellence of SRS Award from Cosmed Pharma Co., Ltd.
- Trophy of Authentic Thermage FLX from Bausch & Lomb (Thailand) Co., Ltd.
- Certificate of Authentic Thermage FLX from Bausch & Lomb (Thailand) Co., Ltd.
Implementation of quality and safety
In 2020
Our company established a group of surgical professionals known as "Lovely Specialists," who have been educated exclusively by Dr.Roungkaw in every stage of double eyelid procedures and are evaluated monthly to check the progression and precision of surgery. As a result, Lovely Specialist's credentials ensure their proficiency and experience in double eyelid surgery.
The company took various steps to improve client trust during the COVID-19 issue. For example, it provided the "Lovely Surgical Instrument Sterile Unit," which meets hospital standards. It also offers "Autoclaves," steam sterilizers certified by "ISO 13485:2016." Consequently, these medical facilities guarantee that all medical tools and surgical equipment are sterile.
During the same year, it expanded its skincare service area, imported revolutionary new beauty, and skin care products, and established additional surgical rooms to accommodate the rising number of patients.
Awards received in 2020
- 2020 THE GOLD AWARD FOR MERZ PURE TOXIN from Merz Aesthetics Co., Ltd. (Thailand)
- ICONIC SPECIALISED EYELID SURGERY from PRAEW Magazine
- The Most Trusted Double Eyelid Surgery Technique from HELLO! Magazine
- Certified Allergan Aesthetics Valued Customer 2020
10th Anniversary
In 2021
This year marks the tenth anniversary of successful performances of Dr. Roungkaw's techniques, which have been handed down from generation to generation and have been taught via actual surgery in Korea. Furthermore, her accumulated experience as an ophthalmologist and a pioneer of double eyelid surgery in Thailand resulted in the development of that unique technique that can thoroughly cure all eye-related problems.
Starting this year with "Today Show," a popular TV show that airs on 3HD Channel and features Dr. Roungkaw and Bo Vanda Sahawong as guests, discussing their lives and Bo Vanda's amazing double eyelid surgery, since she is a clinic patient who has had surgically performed double eyelid surgery and still has a good relationship with us.
The new logo of Lovely Eye & Skin clinic from 2021 to present
According to the Feng Shui theory, if you rotate the letter "B" to the right, you will see an image of two doors. The front door symbolically gives wealth and success to the firm, while the back door enables air to circulate and the wind to flow through the home, creating good energy and boosting cash flow and prosperity for the business.
Awards received in 2021
- The Most Trusted Eyelid Surgery Techniques จาก HELLO! Magazine
- The Most Trusted Non-Surgery Eye Rejuvenation จาก HELLO! Magazine
Our Service
Double eyelid surgery
Under the guidance of an ophthalmologist, we do double eyelid surgery using the "New Lovely Microlaser" in surgical operations and construct eyelids with expertise and exquisite design. Conducting eyelid surgery is comparable to designing artwork for the most beautiful and satisfying results with a variety of techniques such as epicanthoplasty, which addresses the majority of Asian eye problems typically involving Mongolian folds. Furthermore, conducting double eyelids with the pulling of Levator muscles is called "Lovely Blepharoplasty Levator," which effectively treats eye muscle weakness.
Eye Care Innovation
With innovations like Thermage Eye Reborn and Lovely Ulthera Eye Lock, we take care of the skin around your eyes. These innovative technologies are exclusive to Lovely Eye & Skin Clinic. Without surgery, they tighten the skin around the eyes, elevate the eyebrows, lift the eyelids, and eliminate sagging or eye bags.
Face-lifting innovations
We also provide therapies to tighten, smoothen, and brighten your facial skin using innovations like "Ulthera Authentic," which clearly show the benefits of transformation. This helps to lift and tighten your face, making your facial shape instantly more prominent.
Skincare innovations
We give body care treatment with "Thermage FLX Body Tip," a lifting and tightening program that dissolves excess fat across the body without surgery and improves body proportions to achieve firmness swiftly.